Optimize your Monetization Strategy.

July 8, 2019

Fast is Better. Tips and Tricks to Improve your Website’s Speed.

Optimize your website’s speed and monetize better.

As a website owner you should be aware that speed is everything. It doesn’t only stand for a better user experience, but also helps with SEO and monetization. With users having grown accustomed to almost instantaneous access to information, it’s become impossible to achieve success in the publishing business without putting a heavy emphasis on loading speed. 

The ways to improve your page’s speed are endless and for most of them you’re probably going to need assistance from a skilled developer and/or third parties. You may have heard of optimizing code and assets, caching, minification etc. and while those are perfectly valid, it’s not where the story ends. These activities should be rather considered maintenance work and furthermore, what’s usually overlooked is how your monetization setup can affect your website’s performance. At PubGalaxy we’ve learned how to balance the scales over the years and so we’re here to share our top tips for boosting both web your property’s speed and your earnings. 

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It’s all about the partnership

July 4, 2019
Building long-lasting partnerships

Everything starts with a conversation, and when you take it a step further and transform it to a good, long-lasting partnership, the day-to-day business operations become easier and pleasant to handle.

Our partnerships

This May, a couple of our top partners came to visit us in our headquarters in Varna, Bulgaria. 

A visit, which we really appreciated.

We have spent a few wonderful days with our partners, exchanging ideas for further development and discussing the latest industry trends. 

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What is “Invalid Traffic” and Should You Worry About it?

July 1, 2019
Invalid Traffic and Should You Worry About it

Invalid traffic is an overarching term, used to refer to shady online activity, although that’s a limited definition. In reality, there are plenty of legitimate reasons which can cause a portion of your traffic to be considered “invalid”. If you happen to get any alerts containing the same phrase, don’t panic just yet. We’ll discuss all the different types bellow, to explain when you need to take action and when it’s nothing to worry about. 

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Top 5 Ad Placement Tactics You May Not Know

June 24, 2019
Ad Placement Tactics

In the past, we’ve talked plenty about engagement, viewability and layout optimization, and while the basics are easy to understand, making decisions can sometimes be less so. What do you do when viewability comes at the expense of engagement or when your partner policies are in conflict with the user experience? Well, there’s rarely a straight answer that works for everyone, but we’re here to give you some specific ad placement tactics that you can most likely implement right away.

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Understanding Performance Fluctuations Over Time

April 22, 2019
roller-coaster-up-and-down

A common question among publishers, especially in their early stages, is why there are certain fluctuations over the year both traffic- and revenue-wise. For many, these changes appear random, which leads to having a tough time trying to evaluate the state of the business and making informed decisions. Luckily, there are common reasons behind the fluctuations, and today we’re here to explore why and when these changes occur, how to prepare for them, and how to read your data correctly.

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Viewability Debunked: Industry Trends and Tips for Optimization

April 16, 2019
eye-viewing-technology

If you’ve been following our blog you may have noticed we mention viewability quite often and for good reason. It’s become one of the key factors for evaluating inventory, which is hardly a surprise considering that the purpose of ads is above all to be seen. The advancements in technology now allow for much more precise tracking of this metric than ever before which has definitely been well received by advertisers overall. On the other hand, for publishers, the topic of viewability has been a rather controversial one and has led many to change their long-established practices completely. Having a precise record of an ad’s on-screen time has its pros as well, but it’s definitely taken a toll on media owners and has changed things irreversibly for both programmatic and direct sales.

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Building Lasting Demand Partnerships

April 4, 2019

This March was eventful for PubGalaxy and especially for our Demand Partnerships Manager, Pavel Mitev: he got on a trip around North America to meet with a few of our demand partners, namely OpenX, IndexExchange and DistrictM. In a global world where everything happens over the Internet, meeting people in-person makes all the difference for building lasting relationships.

Pavel’s first stop was Pasadena where he got see the OpenX HQ and exchange views on industry trends and developments. They talked about PubGalaxy’s priorities for 2019 and potential partnership opportunities.

Pavel Mitev, Demand Partnerships Manager at PubGalaxy, and
Len Mendoza, Account Director, Partner Services at OpenX.
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Top 5 Tips: How To Be Attractive To Advertisers

March 26, 2019

Programmatic monetization has been improving rapidly and has become quite sophisticated nowadays, however, direct advertising partnerships are yet to become obsolete. Such deals bring plenty of benefits to both publishers and advertisers, despite the fact that it’s usually quite time consuming to secure, manage and deliver on them. If you’ve never run direct campaigns before or you’re just starting out you may need a little help, so here are our top 5 tips for being successful in doing so:

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Mobile vs. Desktop – The Race For Domination

March 18, 2019

Mobile browsing has been around for quite a while now and it’s been a real paradigm shift for many people in the business, especially lifelong desktop users. In the past, media owners could simply make a few adjustments so that their websites are adaptable to the smaller, vertical screens of portable devices and that was good enough. For better or for worse that doesn’t seem to be the case anymore, as the advancement in hardware and connectivity has lead to an exponential increase in mobile activity. Today we’re seeing more and more publishers picking up the pace and creating a tailored experience for phones and tablets, using the technology to their advantage.

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