Mobile browsing has been around for quite a while now and it’s been a real paradigm shift for many people in the business, especially lifelong desktop users. In the past, media owners could simply make a few adjustments so that their websites are adaptable to the smaller, vertical screens of portable devices and that was good enough. For better or for worse that doesn’t seem to be the case anymore, as the advancement in hardware and connectivity has lead to an exponential increase in mobile activity. Today we’re seeing more and more publishers picking up the pace and creating a tailored experience for phones and tablets, using the technology to their advantage.
Google Analytics is an incredibly useful data processing tool that has become the industry standard for website management. It allows publishers to gain a better understanding of their audience, identify issues, track progress and measure the effects of changes.
The rapid evolution of advertising and publishing technology has lead to a more transparent, streamlined business model, but also a significant increase in the resources required for managing all the assets coming into play. While the benefits of programmatic are undeniable, the current state of affairs is also the underlying cause for neglecting certain practices, that require a bespoke approach for each web property, such as layout optimization. For that reason, we wanted to give you a brief overview of the process, its importance for digital publishing and how it can help grow your business.
Ads.txt Is Only The First Step In Combating Ad Fraud
Fraud is one of the most prevalent issues in the ad-tech industry. As quickly as technology evolves to fight it, fraudsters are adopting new techniques to continue their ill-intentioned campaigns. Continue reading →
On September 12&13, Cologne will be the place to be for everyone in the digital business. DMEXCO enables visitors to experience disruptive trends and defines the business potential of tomorrow. This is the meeting place for nearly 40 000 makers and shakers, visionaries, marketing and media professionals, techies and creative thinkers.
When was the last time your demand partner called You?
Or is it always You who have to chase them?
How would you like to get this time back and use it for other stuff, stuff that you are excited about, such as creating that amazing content of yours?
That’s what we call the Publisher’s Two Hats Challenge. And it happens to be PubGalaxy’s mission to help you with those monetization needs and responsibilities. We have a dedicated team that builds and manages lasting relationships with multiple demand partners for you, so you get the time to focus on your core competence.