Fraud is one of the most prevalent issues in the ad-tech industry. As quickly as technology evolves to fight it, fraudsters are adopting new techniques to continue their ill-intentioned campaigns. Continue reading
Independent Publishers: Overcoming Challenges of Focusing on Content & Monetisation
PubGalaxy CEO, Pressian Karakostov, has been interviewed by the ExchangeWire about the challenges that publishers face and how they could overcome them. Continue reading
On September 12&13, Cologne will be the place to be for everyone in the digital business. DMEXCO enables visitors to experience disruptive trends and defines the business potential of tomorrow. This is the meeting place for nearly 40 000 makers and shakers, visionaries, marketing and media professionals, techies and creative thinkers.
Have you implemented ADS.TXT already? A recent study on its effects on performance in our customer base showed that publishers received an 8.3% revenue uplift after implementation. Continue reading
Could GDPR Create A Server-To-Server Golden Age?
GDPR provides the perfect incentive for the industry to address [ID syncing], not only to improve header bidding but also to mount a significant challenge to the industry giants.
Read the full article ‘Could GDPR Create A Server-To-Server Golden Age‘ written by Ivan Ivanov, Chief Operating Officer at PubGalaxy.
Or is it always You who have to chase them?
How would you like to get this time back and use it for other stuff, stuff that you are excited about, such as creating that amazing content of yours?
That’s what we call the Publisher’s Two Hats Challenge. And it happens to be PubGalaxy’s mission to help you with those monetization needs and responsibilities. We have a dedicated team that builds and manages lasting relationships with multiple demand partners for you, so you get the time to focus on your core competence.
It’s World Publisher Day today!
But we might as well call it the PubGalaxy Publishers Day as we are putting our Premium publishers in the spotlight! Watch their videos below:
“One of the best choices I’ve ever made, because now I’m free to let them deal with it. If I have an issue, I write one person. I don’t have to try to figure out which ad network it was and they look into it and take care of it.”
David Bott, Founder of AVSForum, DBSTalk, and TiVoCommunity Continue reading
At PubGalaxy, we love specialization and we focus on every aspect of website monetization. One of the most important factors for the long-term success of publishers is, inevitably, brand safety. Hence, the rise of the Ad Quality team within PubGalaxy.
Most Common Ad Quality Issues
Nowadays publishers’ most common problem is mobile ad malware. It represents about 95% of the total, far more compared to the desktop one – 5%. The first reason is that desktop computers have a lot more tools for properly detecting problems like Phishing, Back Button Hijacking or Auto-redirecting.
Are you struggling with the Publisher’s Two Hats Challenge? Our strategist is here to help.
All PubGalaxy Premium publishers get access to a customer team, including a dedicated strategist who is focusing on additional monetization opportunities, knowledge of ad formats, viewability and the industry to be able to provide best practice and advice, catering to the specific audience and publisher needs.
Today, we introduce Boris Shterev, PubGalaxy’s Customer Success Strategist.
Q: Hi, Boris. How would you describe your work with Premium publishers?
B: Every time we onboard a Premium publisher it’s like starting a whole new project. Each client has a different vision for their business and even with sites that are seemingly alike the story is never the same. It’s important to take the publishers’ uniqueness into account and help them grow in their own way, instead of simply providing rehearsed solutions, even though we have certain limitations enforced by the industry, which makes it challenging to strike a balance at times.