5 Reasons To Work with an Ad Management Company

August 6, 2019
Benefits of working with an Ad Management Company
It’s all about the partnership!

Perhaps you’ve been around the block a few times and feel more than competent to run your own monetization. And wondering why you should give up control of your setup and get charged for it by a third party. Here are 5 reasons why you should consider working with an Ad Management company as a small or medium sized publisher. 

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Auto Refresh Ads Can Be Great. Here’s Why.

July 29, 2019
Auto Refresh Ads
Auto Refresh Ads

Auto refreshing ads have existed for a long time, but it hasn’t really been a mainstream practice until recently. In the past, publishers would use auto-refresh as a “trick” to boost their profits. Therefore, it didn’t really appeal to neither advertisers nor users. The truth is, however, that auto-refreshing ad exists because there’s a necessity for it. There are many monetization challenges that media owners can encounter. At a certain point, traditional methods just don’t cut it. That said, this technology has evolved quite a bit over the years. Today we’re looking at full-featured solutions that address most of the concerns of the past. Of course, there are still some risks you should be aware of. Let’s take a deep dive into refreshing and see how it can be implemented correctly.

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Optimize your Monetization Strategy.

July 8, 2019

Fast is Better. Tips and Tricks to Improve your Website’s Speed.

Optimize your website’s speed and monetize better.

As a website owner you should be aware that speed is everything. It doesn’t only stand for a better user experience, but also helps with SEO and monetization. With users having grown accustomed to almost instantaneous access to information, it’s become impossible to achieve success in the publishing business without putting a heavy emphasis on loading speed. 

The ways to improve your page’s speed are endless and for most of them you’re probably going to need assistance from a skilled developer and/or third parties. You may have heard of optimizing code and assets, caching, minification etc. and while those are perfectly valid, it’s not where the story ends. These activities should be rather considered maintenance work and furthermore, what’s usually overlooked is how your monetization setup can affect your website’s performance. At PubGalaxy we’ve learned how to balance the scales over the years and so we’re here to share our top tips for boosting both web your property’s speed and your earnings. 

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It’s all about the partnership

July 4, 2019
Building long-lasting partnerships

Everything starts with a conversation, and when you take it a step further and transform it to a good, long-lasting partnership, the day-to-day business operations become easier and pleasant to handle.

Our partnerships

This May, a couple of our top partners came to visit us in our headquarters in Varna, Bulgaria. 

A visit, which we really appreciated.

We have spent a few wonderful days with our partners, exchanging ideas for further development and discussing the latest industry trends. 

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What is “Invalid Traffic” and Should You Worry About it?

July 1, 2019
Invalid Traffic and Should You Worry About it

Invalid traffic is an overarching term, used to refer to shady online activity, although that’s a limited definition. In reality, there are plenty of legitimate reasons which can cause a portion of your traffic to be considered “invalid”. If you happen to get any alerts containing the same phrase, don’t panic just yet. We’ll discuss all the different types bellow, to explain when you need to take action and when it’s nothing to worry about. 

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Top 5 Ad Placement Tactics You May Not Know

June 24, 2019
Ad Placement Tactics

In the past, we’ve talked plenty about engagement, viewability and layout optimization, and while the basics are easy to understand, making decisions can sometimes be less so. What do you do when viewability comes at the expense of engagement or when your partner policies are in conflict with the user experience? Well, there’s rarely a straight answer that works for everyone, but we’re here to give you some specific ad placement tactics that you can most likely implement right away.

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Understanding Performance Fluctuations Over Time

April 22, 2019
roller-coaster-up-and-down

A common question among publishers, especially in their early stages, is why there are certain fluctuations over the year both traffic- and revenue-wise. For many, these changes appear random, which leads to having a tough time trying to evaluate the state of the business and making informed decisions. Luckily, there are common reasons behind the fluctuations, and today we’re here to explore why and when these changes occur, how to prepare for them, and how to read your data correctly.

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Viewability Debunked: Industry Trends and Tips for Optimization

April 16, 2019
eye-viewing-technology

If you’ve been following our blog you may have noticed we mention viewability quite often and for good reason. It’s become one of the key factors for evaluating inventory, which is hardly a surprise considering that the purpose of ads is above all to be seen. The advancements in technology now allow for much more precise tracking of this metric than ever before which has definitely been well received by advertisers overall. On the other hand, for publishers, the topic of viewability has been a rather controversial one and has led many to change their long-established practices completely. Having a precise record of an ad’s on-screen time has its pros as well, but it’s definitely taken a toll on media owners and has changed things irreversibly for both programmatic and direct sales.

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Building Lasting Demand Partnerships

April 4, 2019

This March was eventful for PubGalaxy and especially for our Demand Partnerships Manager, Pavel Mitev: he got on a trip around North America to meet with a few of our demand partners, namely OpenX, IndexExchange and DistrictM. In a global world where everything happens over the Internet, meeting people in-person makes all the difference for building lasting relationships.

Pavel’s first stop was Pasadena where he got see the OpenX HQ and exchange views on industry trends and developments. They talked about PubGalaxy’s priorities for 2019 and potential partnership opportunities.

Pavel Mitev, Demand Partnerships Manager at PubGalaxy, and
Len Mendoza, Account Director, Partner Services at OpenX.
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