Monthly Archives: April 2018

The Strategy Behind Ad Space Monetization

April 26, 2018

Are you struggling with the Publisher’s Two Hats Challenge? Our strategist is here to help.

All PubGalaxy Premium publishers get access to a customer team, including a dedicated strategist who is focusing on additional monetization opportunities, knowledge of ad formats, viewability and the industry to be able to provide best practice and advice, catering to the specific audience and publisher needs.

Today, we introduce Boris Shterev, PubGalaxy’s Customer Success Strategist.

Boris-Shterev-StrategistQ: Hi, Boris. How would you describe your work with Premium publishers?

B: Every time we onboard a Premium publisher it’s like starting a whole new project. Each client has a different vision for their business and even with sites that are seemingly alike the story is never the same. It’s important to take the publishers’ uniqueness into account and help them grow in their own way, instead of simply providing rehearsed solutions, even though we have certain limitations enforced by the industry, which makes it challenging to strike a balance at times.

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The Publisher’s Two Hats Challenge: ✅ Solved

April 12, 2018

If this is the first time you hear about the Publisher’s Two Hats Challenge, then you’d better check out our previous blog post here. This article is all about how we solve this challenge and why you don’t need to wear both ‘hats’ anymore.

At PubGalaxy, we believe in specialization. We have teams with expert skills in certain fields and when working together these teams achieve great monetization results. To be more specific, the property of each of our publishers is taken care of by AdOps, Technical Support, Yield Optimization, Ad Quality and Demand experts. Yes, these functions are separate at PubGalaxy. The needs of the publisher are coordinated with the respective team member by the dedicated account manager, while our Product team looks into new and emerging ad formats that can generate incremental revenue for your property.

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Introducing The Publisher’s Two Hats Challenge

April 5, 2018

Does your work week look something like this? 

  • image-publisher-shivaWorking on content strategy and planning
  • Meetings/calls with new potential partners for your inventory 
  • Trying to comprehend reports from multiple providers  
  • Figuring out which provider you had an ad quality issue with and then trying to solve it 
  • Making sure your ad tags are implemented correctly 
  • Trying to figure out why a certain provider stopped running ads on your site 
  • Reading on that new ad format that could potentially drive your revenue up 
  • Trying to find new ways to engage with your audience and keep them coming back 

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