Top 5 Tips: How To Be Attractive To Advertisers

March 26, 2019

Programmatic monetization has been improving rapidly and has become quite sophisticated nowadays, however, direct advertising partnerships are yet to become obsolete. Such deals bring plenty of benefits to both publishers and advertisers, despite the fact that it’s usually quite time consuming to secure, manage and deliver on them. If you’ve never run direct campaigns before or you’re just starting out you may need a little help, so here are our top 5 tips for being successful in doing so:

Continue reading

Mobile vs. Desktop – The Race For Domination

March 18, 2019

Mobile browsing has been around for quite a while now and it’s been a real paradigm shift for many people in the business, especially lifelong desktop users. In the past, media owners could simply make a few adjustments so that their websites are adaptable to the smaller, vertical screens of portable devices and that was good enough. For better or for worse that doesn’t seem to be the case anymore, as the advancement in hardware and connectivity has lead to an exponential increase in mobile activity. Today we’re seeing more and more publishers picking up the pace and creating a tailored experience for phones and tablets, using the technology to their advantage.

Continue reading

Long-term growth and profitability through layout optimization

March 6, 2019

The rapid evolution of advertising and publishing technology has lead to a more transparent, streamlined business model, but also a significant increase in the resources required for managing all the assets coming into play. While the benefits of programmatic are undeniable, the current state of affairs is also the underlying cause for neglecting certain practices, that require a bespoke approach for each web property, such as layout optimization. For that reason, we wanted to give you a brief overview of the process, its importance for digital publishing and how it can help grow your business.

Continue reading

PubGalaxy In The News: MediaPost

September 7, 2018

Ads.txt Is Only The First Step In Combating Ad Fraud

Fraud is one of the most prevalent issues in the ad-tech industry. As quickly as technology evolves to fight it, fraudsters are adopting new techniques to continue their ill-intentioned campaigns. Continue reading

PubGalaxy In The News: ExchangeWire

Independent Publishers: Overcoming Challenges of Focusing on Content & Monetisation

PubGalaxy CEO, Pressian Karakostov, has been interviewed by the ExchangeWire about the challenges that publishers face and how they could overcome them.  Continue reading

Meet Us At DMEXCO!

August 23, 2018

On September 12&13, Cologne will be the place to be for everyone in the digital business. DMEXCO enables visitors to experience disruptive trends and defines the business potential of tomorrow. This is the meeting place for nearly 40 000 makers and shakers, visionaries, marketing and media professionals, techies and creative thinkers.

DMEXCO 2018 Continue reading