Did you know that 80% of the companies claim to provide excellent customer service, while only 8% of the customers agree on that, according to an HBR study? What are our results? Click here to see the report.
If this is the first time you hear about the Publisher’s Two Hats Challenge, then you’d better check out our previous blog post here. This article is all about how we solve this challenge and why you don’t need to wear both ‘hats’ anymore.
At PubGalaxy, we believe in specialization. We have teams with expert skills in certain fields and when working together these teams achieve great monetization results. To be more specific, the property of each of our publishers is taken care of by AdOps, Technical Support, Yield Optimization, Ad Quality and Demand experts. Yes, these functions are separate at PubGalaxy. The needs of the publisher are coordinated with the respective team member by the dedicated account manager, while our Product team looks into new and emerging ad formats that can generate incremental revenue for your property.
Does your work week look something like this?
- Working on content strategy and planning
- Meetings/calls with new potential partners for your inventory
- Trying to comprehend reports from multiple providers
- Figuring out which provider you had an ad quality issue with and then trying to solve it
- Making sure your ad tags are implemented correctly
- Trying to figure out why a certain provider stopped running ads on your site
- Reading on that new ad format that could potentially drive your revenue up
- Trying to find new ways to engage with your audience and keep them coming back
Page speed will become a ranking factor this July, as just recently announced by Google. They are calling it “The Speed Update” and it will change how your website ranks on mobile searches. Content is king, some say, but it seems that speed will become a very important factor for all publishers in the digital space. Continue reading
If you are in ad tech, you’ve probably heard a lot about the ADS.txt initiative already. If you are a publisher, you probably even have uploaded the file on your website by now (Well done!).
However, don’t sit back and relax just yet. Implementing ADS.txt is only the first step towards protecting your website against domain spoofing and keeping those ad dollars flowing in. In our e-book, we’re going to tell you how you can truly make it work for you and what’s coming next. Continue reading
Titan Gate (the legal entity of PubGalaxy) has been recognized by Deloitte as one of the 500 fastest-growing tech companies in EMEA (Europe, the Middle East, and Africa). Following the two awards by Deloitte in October (Technology Fast 50 CE (#16) and Big 5 CE (#2)), the growth rate of 802% during 2013-2016 secured the company #150 place in the 2017 Deloitte Technology Fast 500™ EMEA list, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences in EMEA. Continue reading
Recently, PubGalaxy was named one of the fastest growing tech companies in Central Europe by Deloitte. To help further this growth in our dynamic industry, we have recruited a few new key members of our team. Today, we present to you Justyn Lucas – Global Head of Demand for PubGalaxy, based in our new UK office. Justyn has a vast experience in digital media and the ad tech industry, managing teams for companies such as OpenX, TRUSTe, Appcoach, and Yodel Mobile. His expertise spans from mobile, data and technology advertising practices to media strategy and programmatic. Continue reading
As recently announced, we’ve just opened a new office in London and our team has expanded with several key team members. This week, we present to you Lawrence Pretto – Business Development Team Lead for our UK office. Larry has an extensive experience in the industry, within companies such as DoubleClick, Undertone Networks, WWE, Beanstock Media and LiveIntent. His deep understanding of programmatic trading and display yield management will be of great value to the team’s mission to help media owners with their monetization needs. Continue reading